Air Miles

For Air Miles’ “Air Everything” campaign, we only had one shoot day to capture three distinct outdoor locations in the freezing cold of January in Toronto. With the need to showcase the versatility of Air Miles points, we turned to new technology: a volume wall and virtual production. This allowed us to stay indoors in a controlled studio environment while seamlessly shifting between locations without battling the weather.

As producer, I led the team through the complexities of embracing new tech, ensuring we hit every mark to tell a dynamic story in just 15 seconds.