Canadian Tire | Canvas Patio Sets

This series of product videos for Canadian Tire’s Canvas patio line challenged us to go beyond simple demos and infuse storytelling into each set. As producer, I led production planning across multiple locations, carefully selecting spaces that allowed for efficient movement and quick transitions between setups.

We created distinct vignettes for each patio collection, balancing aesthetic product showcase with lifestyle-driven narratives. The result was a suite of videos that felt elevated, engaging, and true to how people actually live outdoors, helping Canvas stand out in a crowded seasonal market.