Woods | True. North. Strong.

This project wasn’t about a single flashy spot. It was about building a long-lasting content ecosystem for Woods that could perform across every stage of the sales and social funnel. As a producer working in-house, I gained a deep understanding of how each asset serves a unique purpose, and helped lead a production designed to deliver not just beauty, but strategic versatility.

We shot Woods products in use, in the wild, outfitting talent and propping scenes to show how the gear supports real outdoor exploration. We also flipped the camera around and captured our crew using Woods gear behind the scenes, creating an unexpected, authentic bucket of social-first content that resonated with outdoor lovers. The result: a robust, ownable library of content and imagery that built brand equity without the need for traditional media buys.

Peak 60

Mammoth Chair

Roto Cooler

Pinnacle Tent