Cashmere UltraLuxe | Bathroom Guide

For this campaign, we launched an awards program inspired by Michelin stars, honouring Toronto’s top-tier restaurant bathrooms with our very own Fleurs. Acting as both agency and line producer, I oversaw everything from location coordination and talent wrangling to on-set production and post.

We produced a :15 spot showcasing the winning bathrooms in all their glory to hype up the program, along with a robust photo library used to build out the campaign’s web presence.