Kicking Horse Coffee
Kicking Horse | Kickstart Your Heart
For this 360 campaign, we brought the brand’s rebellious spirit to life with a full CGI donkey mascot on a mission to deliver coffee from the mountains to the masses. As producer, I managed the creation of the CGI hero under tight timelines and a lean budget by collaborating closely with trusted partners, our director, and CGI team. We licensed Mötley Crüe’s Kickstart My Heart to power the campaign’s energy, and ensured cohesion across photo, video, headlines, and layout.
